About
Highly creative and data-driven Marketing Manager with a proven track record in digital advertising, brand repositioning, and performance marketing. Expertly drives online and offline sales, executing end-to-end campaigns that have generated over 50 million user reach through strategic retail launches and impactful influencer collaborations. Adept at leading cross-functional teams and leveraging data insights to achieve significant business growth and market presence.
Work
Ziya Gold & Diamonds
|Marketing Manager
Dubai, Dubai, United Arab Emirates
→
Summary
As Marketing Manager, led comprehensive brand repositioning and executed 360° campaigns, significantly boosting online sales and driving record-breaking footfalls for new retail launches.
Highlights
Led the successful brand repositioning of Ziya Gold, reinforcing its identity as a premium retail brand across the UAE.
Activated and scaled online sales channels via Meta Ads and WhatsApp, consistently generating 100-200g gold sales weekly.
Orchestrated the grand opening of the 6th retail outlet at UW Mall, achieving 10M+ organic reach, 50M+ impressions, 9,000+ footfalls, 300g+ gold, and AED 20,000 diamond sales on launch day.
Delivered comprehensive 360° campaigns across Meta Ads, WhatsApp, influencer marketing, mall branding, and print media.
Launched highly engaging thematic campaigns, including “Summer Shine – Scratch & Win” and “Adventure with Ziya,” featuring flight giveaways.
Partnered with key influencers, including Hananshaah Collective, to generate 114+ audience videos and accumulate over 20M+ views.
Secured major media coverage through prominent outlets such as Manorama, Media One, and GulfTreat, enhancing brand visibility.
Implemented a robust CRM system, call tools, and performance dashboards to provide store-wise insights and optimize team performance with a bonus system.
More Kocept Pvt Ltd
|Marketing Analyst
Remote, Remote, India
→
Summary
As Marketing Analyst, developed and executed data-driven campaigns, optimizing CRM workflows and conducting competitor research to achieve a 25% increase in lead generation.
Highlights
Developed and executed data-driven marketing campaigns, successfully boosting lead generation by 25%.
Conducted in-depth competitor research and trend analysis to inform and drive creative marketing strategies.
Optimized CRM and automation workflows to significantly enhance campaign efficiency and operational effectiveness.
Collaborated cross-functionally with product and sales teams to align marketing objectives with overarching business goals.
Research Group of Brands
|Operations Head (Contract Project)
Dubai, Dubai, United Arab Emirates
→
Summary
As Operations Head for a contract project, led brand repositioning and a ₹100Cr+ real estate campaign, delivering 100+ qualified leads and enhancing audience engagement through strategic initiatives.
Highlights
Oversaw the brand repositioning for “Ruhe” through an innovative experimental ghazal and storytelling event.
Utilized emotion analytics via camera data to effectively assess and optimize audience impact and engagement.
Led a high-stakes ₹100Cr+ real estate campaign, successfully delivering over 100 qualified leads within one month.
Developed and implemented strategic initiatives that significantly enhanced audience turnout and conversion rates.
Education
Lovely Professional University
→
Bachelor of Technology (B.Tech.)
Computer Science
Govt. HSS Thadethilparamba
→
Higher Secondary
Higher Secondary Education
Languages
English
Malayalam
Hindi
Arabic
Certificates
Social Media Marketing
Issued By
HubSpot Academy
Data Visualization with Tableau
Issued By
Coursera
Data Visualization using R
Issued By
Coursera
Skills
Marketing Tools
Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads.
CRM & Automation
HubSpot, Mailchimp, Zapier, Make.com.
Web Platforms
WordPress, Wix, Framer.
Analytics & Visualization
Google Analytics, Tableau, R (Visualization).
Marketing Strategy
Brand Positioning, Rebranding, Campaign Strategy & Execution, Online Sales Activation, Lead Generation, Performance Marketing, Event Campaigns.
Relationship Management
CRM & Lead Management, Influencer & Media Collaboration, Customer Engagement Programs.
Data Analysis
Performance Reporting, Data Insights, Emotion Analytics.
Team Leadership
Team Leadership, Coordination, Cross-functional Collaboration.