SHAFIN MUHAMMED

Led the successful brand repositioning of Ziya Gold, reinforcing its identity as a premium retail brand across the UAE.

Activated and scaled online sales channels via Meta Ads and WhatsApp, consistently generating 100-200g gold sales weekly.

Orchestrated the grand opening of the 6th retail outlet at UW Mall, achieving 10M+ organic reach, 50M+ impressions, 9,000+ footfalls, 300g+ gold, and AED 20,000 diamond sales on launch day.

Delivered comprehensive 360° campaigns across Meta Ads, WhatsApp, influencer marketing, mall branding, and print media.

Launched highly engaging thematic campaigns, including “Summer Shine – Scratch & Win” and “Adventure with Ziya,” featuring flight giveaways.

Partnered with key influencers, including Hananshaah Collective, to generate 114+ audience videos and accumulate over 20M+ views.

Secured major media coverage through prominent outlets such as Manorama, Media One, and GulfTreat, enhancing brand visibility.

Implemented a robust CRM system, call tools, and performance dashboards to provide store-wise insights and optimize team performance with a bonus system.

Developed and executed data-driven marketing campaigns, successfully boosting lead generation by 25%.

Conducted in-depth competitor research and trend analysis to inform and drive creative marketing strategies.

Optimized CRM and automation workflows to significantly enhance campaign efficiency and operational effectiveness.

Collaborated cross-functionally with product and sales teams to align marketing objectives with overarching business goals.

Oversaw the brand repositioning for “Ruhe” through an innovative experimental ghazal and storytelling event.

Utilized emotion analytics via camera data to effectively assess and optimize audience impact and engagement.

Led a high-stakes ₹100Cr+ real estate campaign, successfully delivering over 100 qualified leads within one month.

Developed and implemented strategic initiatives that significantly enhanced audience turnout and conversion rates.